The more I shoot with Fuji 400H, the more I fall in love with it. My head wants to use Kodak Portra, but my heart just reaches for the Fuji. Here's why...just look at this gorgeous color. The magentas and cyans look amazing all soft and creamy. Pastel like. And this is more like how I see my world. Maybe thats why I like the digital files from my Nikon D700 so much as well, because straight out of the camera they look very similar to Fuji film, in my opinion.